article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. Make it fun! Videos that rely solely on facts do not generate shares.

CPM 148
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. og:image” – A URL for an image, such as “[link]. og:url” – The canonical URL of the page, such as “[link]. and it also must be at least double the cost-per-click (CPC) bid.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. og:image” – A URL for an image, such as “[link]. og:url” – The canonical URL of the page, such as “[link]. and it also must be at least double the cost-per-click (CPC) bid.

article thumbnail

A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Identify Metrics and Goals. Impressions. Click-Through Rate (CTR).

Adwords 60