TikTok Analytics Defined for Brands and Marketers
Ignite Social Media
JUNE 3, 2021
While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Impressions: The number of times your ads were on screen.
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