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Why Looking in the Mirror Make an Ass Out of U and Me

Convince & Convert

Tweet Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. This reliance on our marketing gut is often held up as evidence of wisdom and finely honed instinct. It’s human nature.

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Foursquare Gowalla and Yelp Oh'My

Koka Sexton

The concept is easy to understand, where ever you go no matter where, click a few keys on your mobile phone and let the world know where you are. There are bound to be more location based mobile applications that hit the market. How NOT to use your Social Media Marketing Manager! Do you use a different app?

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Koka Sexton dot Com

Koka Sexton

The concept is easy to understand, where ever you go no matter where, click a few keys on your mobile phone and let the world know where you are. There are bound to be more location based mobile applications that hit the market. How NOT to use your Social Media Marketing Manager! Do you use a different app?

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Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a del.icio.us 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

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6 Newfangled Social Media Tools Worth Discovering

Convince & Convert

button to the bookmarks bar of your favorite browser, and then click the link any time you see an element on a Web page you want to grab or share via Twitter, Facebook, etc. The only real shortcoming is that you can’t clip pages that require log-ins (Facebook, for example). Marketing Sideways to Win at Social Media.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

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