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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

2018 SBA reports show there are 30.2 Regeneron Pharmaceuticals. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. When reports reached the FDA about a higher-than-usual rate of side effects in women who took Yaz , Bayer was repeatedly warned and fined for its aggressive one-solution-for-everything advertising.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The conversation about the Zika virus started to gain traction in November of 2015.

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The power of social listening for healthcare organizations

Sprout Social

Like increasing the spread of misinformation and excluding healthcare workers from vital conversations with their patients. It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. But it also has negative consequences.