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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. JF : Hyper-targeting.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Maybe I should approach them about doing some consulting. ;). You read that right. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Since then,023% of all Tweets include location data, according to Sysomos. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Good post for newbies as well as those at the “a little knowledge is dangerous&# phase.