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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Many of the answers have been released in a new report called The General Sentiment Media Value Reportâ„¢. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. Subscribe to the comments for this post?

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there. Bazaarvoice). White noise is the challenge.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

comScore). A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. The goal was to leverage positive sentiment from # WestJetChristmas and drive visits to the brand website and engage them there. Bazaarvoice). White noise is the challenge.

UGC 40
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. Their emails and open letters to Digg have fallen on deaf ears. Blog posts have been written and buried once a user submitted it to Digg.

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