Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put.

Social Media 236

Social Media Paid Search comScore Posterous 236

Firebelly

AUGUST 27, 2010

For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. Facebook Places vs. Foursquare: Who Has The Business Edge? Foursquare: Who Has The Business Edge?

Facebook 182

Facebook Foursquare Paid Search Discount 182

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. Nonprofits (and businesses) have been requesting this functionality for years. Firebelly Memo: There are pros and cons to this new functionality.

Social Media 100

Social Media News Paid Search Microblogging 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

The Way of the Web

APRIL 10, 2011

The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?). Rubbish in, rubbish out?

Social Networking 34

Social Networking scribd Foursquare Retail 34

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The least popular major networks are Flickr, Tumblr and StumbleUpon. ( For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Statistics 214

Statistics Social Media B2B SEO 214