Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

JULY 23, 2013

Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. A myriad of factors make content marketing and small business strategy significantly harder than it was a few years ago, including rapidly-changing technologies and consumer behavior. Which Blogging Metrics Should I Track?

Metrics 103

Metrics How To Hubspot Statistics 103

Writtent Blog

AUGUST 29, 2013

However, rest assured that if you’ve learned anything about SEO or content quality during your time writing for the web, or engaged in any re-branding efforts, there’s a significant chance a content audit could revolutionize your online presence. Why Content Audits are Critical. Categorize by Type of Content.

Content 89

Content SEO Repository Analysis 89