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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot Community.

Hubspot 111
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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days.

B2B 60
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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

out this screenshot from the HubSpot blog: Image credit: HubSpot. with HubSpot’s aesthetic. We adore the following example, which is also from HubSpot, which offers information on their product without being blatant: Image credit: HubSpot. When used incorrectly, they can look an. Blog Subscription Widgets.

Hubspot 93
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. HubSpot Editorial Calendar.

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How to Optimize Your Content for Authorship Success

ProBlogger

Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. Keep it fresh by switching up your pinned tweets every few days!

Content 54
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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? But while a company blog should carry over certain key branding elements (e.g., Structure (topics).

WordPress 185
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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

Companies which use blogging metrics and analytics are, on average, 5-6% more profitable than their competitors. A myriad of factors make content marketing and small business strategy significantly harder than it was a few years ago, including rapidly-changing technologies and consumer behavior. Which Blogging Metrics Should I Track?

Metrics 103