Company Construction Nielsen Reputation 
Sprout Social
MARCH 8, 2017
A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Reputation plays such a key role in buyer decisions. Why You Need Social Media Influencers.
Convince & Convert
SEPTEMBER 20, 2010
Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?
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