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How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Getting influencers to persuade consumers can drastically work in your favor when correctly executed.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?