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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. This year I must have tweeted, snapped, and Instagram-ed about a dozen times before and after the game, and only once did I actually get a response from anyone associated with the team.

Team 149
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. This year I must have tweeted, snapped, and Instagram-ed about a dozen times before and after the game, and only once did I actually get a response from anyone associated with the team.

Team 98
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What is a brand community and how to build a successful one

Sprout Social

For example, how will a brand community help marketing, support, sales? Choose a community platform. There are several different options when it comes to creating your brand community’s home base. Third-party community platforms. Rewards or affiliate programs.

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Audiences or communities? Defining the new social media landscape

Sprout Social

The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to. Keeping up with your community. Community platforms work in the same way, putting the focus on interpersonal relationships.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

But social success is a lot more complex than posting occasionally on Facebook and Instagram. Other community managers handle the brand’s social inbox , responsible for quick responses to all brand mentions and messages. There are endless benefits to using social media for business.

Skills 80