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Community platforms do not equal community

SocialFish

The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts. More on that in a minute.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Improve customer retention?

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

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What is a brand community and how to build a successful one

Sprout Social

It’s your job to find this community, connect with it directly, and build a strategy for individuals within the community to interact with each other. And you want to do this because your brand community is a powerful business tool. For example, how will a brand community help marketing, support, sales?

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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. A creator or brand marketer might start the conversation, but the community members dictate where it goes.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

For example, some community managers help engage with Slack communities or Facebook Groups to build an engaged community of customers and followers. Other community managers handle the brand’s social inbox , responsible for quick responses to all brand mentions and messages.

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