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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps.

Team 149
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps.

Team 98
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy. What your specific social media team does can vary wildly.

Skills 80
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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. A community’s values and priorities unfold organically–there’s no edict dictating what matters most.