The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework. Customer Behavior: The goal here is to build a model of your customer, their behavior online, purchase behaviors, etc.