Dave Fleet

JUNE 15, 2010

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Over time, ReputationDefender has grown to be one of the most comprehensive online reputation management and privacy companies in the world.

Cymfony 152

Cymfony Social Media Tools SM2 152

Socialized

SEPTEMBER 19, 2009

Publication is a self-invasion of privacy.” Whenever we publish details about our selves, we have affirmatively decided to invade our own privacy. Must we give up our privacy? The merger of our personal and business lives in a single social networking “presence” has its problems, too. Marshall McLuhan.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

MARCH 16, 2010

Since then,023% of all Tweets include location data, according to Sysomos. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Not an overwhelming participation rate. What’s Happening? Content is king, agreed.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Social Media Tools Strategy Tips 200