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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. In other words, how accurate does it need to be?

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

The RSS feed is: [link]. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Listen Now. Click the play button to listen here: Download the audio file: [link]. Good times.

Radian6 113
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. You're right on about Twitter being only one of the channels for communication on the social web. What’s Happening? Twitter has become so “cliquish&#.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. It comes back.