Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer If there were thousands of blogs, Webinars, books, etc. But what I do know is a methodology to find out.&# It's true.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Almost Savvy

JUNE 18, 2010

It is already an enormous challenge in the real world. For many parents, the prospect of helping their children stay safe in the virtual world is even more overwhelming. The FAQ section should be much more robust. How do we find that balance of holding on and letting go?

MySpace 232

MySpace Review LinkedIn Comments 232

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128