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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

The team then shared a series of photos with text embedded to explain how they were coping with the #nokeyboardnoproblem technology fiasco. Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Instead you can use tools such as List.ly , Clipsi (full disclosure: I have a stake in Vizit, creators of Clipsi), Pinterest , Scoop.it , Storify , and the like to curate and embed content into your post. If you use a curation tool and embed it, make sure users can follow the embedded list, board, or story. Include share options.

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What I Learned From Liars and Journalists, and How it Made Me a Better Blogger

ProBlogger

Liveblog the conferences you attend, embedding tweets and social shares on your blog using WordPress and Storify. Your online community has its own politics that you can engage. Social media platforms make breaking news a minute-by-minute affair. If you can publish the story immediately, you benefit from the pageviews.

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