How to Create Living Content to Boost Brand Reputation and Visibility
Convince & Convert
SEPTEMBER 24, 2013
Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. If you use a curation tool and embed it, make sure users can follow the embedded list, board, or story.
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