Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. And yes – social media should offer the email newsletter.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it.

Social CRM 147

Social CRM Twitter B2B CoTweet 147