Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Debate: Do All Community Managers Need Social Media? Any big weekend plans?

Lithium 24

Lithium Real Estate Sample Samples 24

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257