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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Are you surprised?

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

However, it’s been a long-standing issue that Digg has not acknowledged its users to satisfaction. Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Patience is required in building a community, seeing real results with monetization and building traffic. Some people are able to build a community but fail at monetizing their blogs. Some also build traffic but fail to build a community. Anyway, thanks both of you, for your thoughtful conversation on the issue.

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