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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. It’s a pretty terrible time to be in the traditional advertising sector.