Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
Writtent Blog
JULY 17, 2013
In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?
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