Remove Communities Remove Company Remove CoTweet Remove Magazine

This Week in Social Media – 7/31/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Top 1000 Favorite Blogging Links of 2008

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Some for entertainment, some for blogging research.

Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Some for entertainment, some for blogging research.