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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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Search Engine Optimization Horror Story Contest Launched

Bill Hartzer

Andy Beal is an internationally-renowned consultant, author, and speaker specializing in online reputation management and internet marketing. Based in Williamsburg, Virginia, Debra Mastaler is President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training. Tweet This!

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. One surprise was Ford rising to the seventh position, as the company benefited in the media from strong sales reports while competitors suffered from lingering bankruptcy discussion. billion in paid advertising.

News 110
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. It’s hard to say if that will happen again.

Digg 100
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How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. A study conducted by Ascend2 indicates that companies with the strongest SEO via social media strategies now produce the best results, and vice-versa. Source: comScore. Source: SEL. Source: Mark Zuckerberg.