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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. So if you think your brand can benefit from social media, you’re right.

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. But what about #PRDiversity?

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. We had the benefit of being involved very early on with the Host Committee. Listen Now. The RSS feed is: [link]. Find us on iTunes too!