Hootsuite
MAY 18, 2022
Do you message each other, or leave comments? That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too.
Sprout Social
APRIL 7, 2021
According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions. Just consider the “90-9-1 Rule”.
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Buffer Social
DECEMBER 6, 2023
Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers. How X ranks content on your feed X’s algorithm predicts the likelihood of a user engaging (liking, commenting, retweeting).
Direct Marketing Observations
MAY 3, 2010
To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.
Keyhole.co
MARCH 3, 2023
To the inexperienced, it is a sea of text-based links, upvotes, downvotes, karma, and many comment threads. Every post and comment can be voted on, meaning users always dictate which content rises to the top. It detracts from the overall post or commenter’s score (known as karma). Example: “OP had a good point, that is so true!”
Hootsuite
MARCH 31, 2020
Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. A comment is a form of engagement in which a user replies to your social media post. Comments can include text, hashtags, @ mentions, and emojis.
Sprout Social
NOVEMBER 16, 2016
It’s not that easy because Twitter users are lurkers. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. What works best for you?
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