Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

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Flash Mob Smart Phone iPhone Hashtag 218

Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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Flash Mob Mobile Social Networking Communities 99

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Here are seven video examples that have become viral phenomenons in their own right. It’s why T-Mobile succeeded with a flash mob. It’s really mostly about chance, and like I mentioned earlier in the comments, luck and timing. Let’s take a look at what set these guys apart from their contenders.

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Video Flash Mob YouTube MySpace 236

Kikolani

JANUARY 1, 2013

Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. Both content are prime examples of content that exhausts and inspires action from people. This replaces blog commenting as your primary method of getting links placed at sites. Guest Posting.

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Flash Mob Hubspot Sites Flickr 156