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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. If it’s Instagram, you can do a search for your niche hashtags and look at the top nine “trending” posts. The key is to find the perfect influencer to collaborate with!

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. If it’s Instagram, you can do a search for your niche hashtags and look at the top nine “trending” posts. The key is to find the perfect influencer to collaborate with!

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How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand. Collaborate on an event. Sponsored posts. Becoming an affiliate.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow. Bonus tip: Try creating a brand-specific hashtag. Schedule for the ideal time.

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Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

Use camel case for multi-word hashtags. Capitalize the first letter of each word to make hashtags more legible and prevent screen reader gaffs. Put hashtags and mentions at the end. Be mindful of how hashtags or @ mentions can disrupt copy. Nielsen Norman Group has helpful guidelines for visualizing links.