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I do , however, believe they can gain the competencies and confidence to deal with the increasing barrage of content thrown at them dailyand the new channels of access that have contributed to the confusion. As a corporate information professional, I believe it is important to focus on the "people" component of knowledge management.

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Mobile & Wireless. They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". Grants Database. Funding Tips. Free Newsletter. Tech Forum.

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Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). Let’s say you’re marketing an SEO tool.

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