Hootsuite

SEPTEMBER 16, 2021

So, how do you make yourself “findable”? The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Any company can create a branded hashtag challenge which lets TikTok users create the content and do your advertising for you. Use hashtags.

Tips 138

Tips Hashtag How To Instagram 138

Sprout Social

JANUARY 18, 2017

Rather than digging around your Google Analytics report looking for where people were acquired, and then trying to decipher if they came in from a Tweet or the link in your Twitter bio—UTM codes can tell you the whole story, upfront. Campaign: The specific campaign you were promoting that got them there.

ROI 40

ROI URL Analysis Campaign 40

Convince & Convert

DECEMBER 15, 2015

Geofeedia research found that 74% of location-tagged posts don’t include a keyword or hashtag. Using location-based social listening, the brand could find that tweet and execute a surprise and delight campaign that would create kinship, loyalty, and possibly some free reach and awareness. With location-based social listening.

Social Media 60

Social Media Findability Software Research 60