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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Don’t create custom hashtags. People won’t use them, and therefore they won’t be used enough to make your content findable. Use keywords. Track results.

Content 124
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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

So, how do you make yourself “findable”? The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Any company can create a branded hashtag challenge which lets TikTok users create the content and do your advertising for you. Use hashtags.

Tips 138
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UTM Tracking: The Major Key of Social ROI

Sprout Social

The basic recipe is as follows: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=). Campaign: The specific campaign you were promoting that got them there. Two very popular URL builders are UTMFTW and GA Campaign Builder. Sprout lets you define campaigns upfront.

ROI 40
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SKIMS’ Social Media Strategy: Shaped Via Inclusive Influencer Marketing

Keyhole.co

So, with some market research and targeted campaigns, Skims is all set to make a mark in men’s sportswear. To take this further, the brand launches marketing campaigns online. Using hashtags and promoting the buzz Skims’ social media strategy is adept at creating and promoting the buzz around products. videos on YouTube.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Aggregate results across these early advertiser case studies show Unsplash to be more effective at elevating how people feel about a brand – more effective than even digital, TV, and Instagram campaigns. When possible, list trending hashtags.

Brands 94
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Are You Ready to Listen Differently in Social Media?

Convince & Convert

Geofeedia research found that 74% of location-tagged posts don’t include a keyword or hashtag. Using location-based social listening, the brand could find that tweet and execute a surprise and delight campaign that would create kinship, loyalty, and possibly some free reach and awareness. With location-based social listening.