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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds. This will increase the value of your campaign and get as much ROI as possible from each piece of content. Paid social media ads. Who is using TikTok?

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19 Social Media KPIs You Should Be Tracking

Hootsuite

In fact, you might even set different KPIs for each social media campaign and each social media channel — this will help you create very specific and data-driven social media reports for all of your social media activities. This is the number of times your post was visible in someone’s feed or timeline. Impressions. Follower count.