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Should My Business Bother To Have Social Media KPIs?

agora pulse

Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one.

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How To Make More Money Blogging

The Social Media Hat

As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Editor's Note : Don't use The Social Media Hat as an example.

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Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. You can do all kinds of exciting targeting and re targeting campaigns once you have the basics down. If you are running an event you can also create an ad to publicise your event page on Facebook.

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