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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” social ratio. Image credit: CMI.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results.

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This Week in Social Media – 7/10/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

A1) Consistent branding. Pinners are looking to be inspired and solve solutions as they plan with Pinterest, does your brand answer their questions? A5) Pin your articles to Pinterest and then share it (with your pin link) to social networks like Google+, Twitter and Instagram. A1) Optimization. Take it seriously.

Strategy 131