Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Infomercials create brand-new categories by tapping into unexpected desires.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. That’s the brand engagement holy grail that we’re all seeking.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Using Digg as an instrument to get Digg’s attention has never clearly had an impact until last week’s “revolt,&# and the only reason why it had an impact then was because it was done off Digg’s site (in this case, Ustream ) and had plenty of press people standing behind it.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. And the online influencers recognized that for what it was: transparent and authentic. A recent event produced by my agency with client CoverGirl®, bears this out.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60