The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

agora pulse

JULY 22, 2020

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. It can also bring you fans who wouldn’t otherwise follow your brand. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified.

Collaboration 140

Collaboration Examples Instagram Tips 140

The Realtime Report

APRIL 8, 2021

Shopping pin ads that include a small overview of product details such as the brand name and/or price. On holidays like Thanksgiving and Easter, you can run discount campaigns or CSR campaigns on Pinterest. Same goes for the hashtag case on Instagram. Video ads that are similar to Instagram video ads.

Tips 135

Tips Marketing CSR Discount 135

Unmetric

MARCH 13, 2017

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Content, Campaigns, and Strategy. Mazda - MX-5 Miata.

Comparison 72

Comparison Brands Report CSR 72