Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.”

Important Tips for Pinterest Marketing 

The Realtime Report

On holidays like Thanksgiving and Easter, you can run discount campaigns or CSR campaigns on Pinterest. Platforms like YouTube let you add tags and hashtags, which are basically keywords that people use in their searches. Same goes for the hashtag case on Instagram.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers. Entrants were encouraged to share photos on Instagram and Twitter of their “busy mornings” using the hashtags #DoveXDunkin and #DxDSweepstakes.

Auto Brands Comparison Report


Content, Campaigns, and Strategy. We’ve looked at a few campaigns and best practices. The campaign brought in 20% of all the Likes the page’s content got in the year. Though the brand posted multiple videos and also led viewers to a link with more information about the car, the majority of the car launch campaign content consisted of images. Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters.