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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post. For example, the average CPC in Facebook is $0.97 per click, while LinkedIn CPC is $5.26 So don’t focus on your total spending when choosing the social media platform, but look at CPC to weigh investment efficiency.

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9 Essential Social Media Metrics To Track In 2023 [+ 6 Best Tools]

Keyhole.co

Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand. Monitoring your top influencers, it will help you know who to reach out to when creating effective marketing campaigns. should be tracked. are crucial.

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10 Best Facebook Competitor Analysis Tools

Keyhole.co

Pros: Reports show detailed engagement analysis, brand monitoring, changes in audience growth, graphs, etc. offers 90+ free data studio report templates. Provides CPC and CTR data. Pros: CPC and CTR data helps users with cost estimates for running Facebook marketing campaigns. used to design particular posts.