Waxing UnLyrical

JANUARY 24, 2011

Obviously, this list is just a sampling of technology available free or low-cost to non-profit organizations. But for smaller organizations or start-ups on tight budgets, it’s worth checking out. Technically, there is a very, very limited free plan, but realistic use of the service will cost you from $5 to $60 per month.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 18, 2010

And even if you are one of those lucky brands, consider reading a sample of your coverage to collect crucial qualitative data like sentiment or message accuracy. Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 25, 2011

Here’s just a sample of the type of replies received by people contacting Etsy about this shop. Strangely, Etsy didn’t remove the shop that so clearly violates their terms of service. Instead, they did the PR equivalent of sticking their fingers in their ears and shouting, “Lalalala, I can’t hear you!” Read All About It!

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 24, 2010

.&# Constant measurement 1000heads track, measure and evaluate all these things constantly using a variety of methods from their own custom “WOMTrak&# technology, to random sampling, to web crawling, to numbers of complaints through a company’s customer care dept, to sales, online monitoring and sentiment evaluation etc.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197