Waxing UnLyrical

JANUARY 24, 2011

Obviously, this list is just a sampling of technology available free or low-cost to non-profit organizations. But for smaller organizations or start-ups on tight budgets, it’s worth checking out. Technically, there is a very, very limited free plan, but realistic use of the service will cost you from $5 to $60 per month.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

NOVEMBER 18, 2010

And even if you are one of those lucky brands, consider reading a sample of your coverage to collect crucial qualitative data like sentiment or message accuracy. Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 25, 2011

Here’s just a sample of the type of replies received by people contacting Etsy about this shop. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Strangely, Etsy didn’t remove the shop that so clearly violates their terms of service. Image: striatic via Flickr, CC 2.0

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. So they were personally connected to the experience, the foods they had missed and the Sainsburys brand.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197