Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

CSR 137

CSR Social Media Strategy Consultant 137

Diva Marketing Blog

JULY 26, 2012

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Take your community “behind the scenes” of your company e.g. a day in the life of …. PinChat with Christine Bennett, Manager PR for Elizabeth Arden. .

Strategy 96

Strategy URL Message Boards Social Networking 96

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Jump start your company Twitter account – from setup to acquiring followers and building community. How social are your customers ?

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. And my guest bloggers, both frequent and infrequent. Turns out October is, among many other things, Domestic Violence Awareness Month. I say “among many other things,&# because October can be associated with so many other colors.

Class 248

Class Avatar Cause marketing Postrank 248