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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279
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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Do they engage with the content? Are your decision-makers online? If so, in what capacity? What do they do when they are online? It’s imperative to dig into your audience personas.

Industry 146
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9 Tips on How to Get More Subscribers: A YouTube Guide

Sprout Social

According to the National Center for Biotechnology Information, 49% of people read 111 words or less on web pages. Once you start to see your group of subscribers grow, then it’s time to ask for them to view other content. The purpose is to keep you engaged and to watch more content. Focus on Your First 10 Seconds.

YouTube 73
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

They are domain experts in the following areas: biotechnology, high technology, medicine, health care, professional services, retail, manufacturing, and law. Table 1 shows the grouping of participants by job title and the number of participants in each group. Table 1 Grouping of study participants by job title.