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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279
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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Do they engage with the content? Are your decision-makers online? If so, in what capacity? What do they do when they are online?

Industry 146
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9 Tips on How to Get More Subscribers: A YouTube Guide

Sprout Social

According to the National Center for Biotechnology Information, 49% of people read 111 words or less on web pages. Adding annotations to your YouTube videos is one of the best ways to engage viewers and make the content more interactive. The purpose is to keep you engaged and to watch more content. Don’t Forget Your Annotations.

YouTube 74
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

They are domain experts in the following areas: biotechnology, high technology, medicine, health care, professional services, retail, manufacturing, and law. The 52 participants in this study (all three cycles) are knowledge workers who are business users of IT and have no specialized computer skills. 17 Olson et al. 19 Muller et al.