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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators.

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Selling on Instagram: Everything you need to know

Sprout Social

Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. Leverage User-Generated Content.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Image source Modern content marketing includes a mix of brand-created content and curated content. Cart Abandonment Cart Campaigns First things first, a confession: Abandoned cart campaigns are another type of email campaign. This approach combines well with an introductory discount (or some other type of promotion).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.