Bazaarvoice Comments Marketing Social CRM 
Webbiquity SMM
MAY 10, 2011
More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Respond to comments (helpfully and appropriately).
Convince & Convert
SEPTEMBER 21, 2010
The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. This level of vagary is useless. The kismet.
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