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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Positive comments. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

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What Are Your Go-To Social Media Resources?

Convince & Convert

Ian Greenleigh , the social media manager for Bazaarvoice, and a guest poster and commenter here at Convince & Convert has launched a survey to determine what blogs marketers read to find out about social media and marketing strategy. Thanks for helping us get more data!

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The Big(ger) Marketing Shift

Twist Image

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. If I Blog, then you comment and I respond, that's not community. Marketing must change.

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Be Nice When You Say Bad Things Online

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How many thumbs up and thumbs down from viewers, how many people have watched these video, and how brutal are the comments? Companies like Bazaarvoice (and other competitors) have really matured the space over the past ten years. bazaarvoice. marketing lesson. bazaarvoice. marketing lesson. amazon reviews.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

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Rocket Content – Your B2B Secret Weapon

Convince & Convert

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. He also blogs at Dare to Comment. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome.

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When The Going Gets Tough

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Don't get mad straight away and start leaving nasty comments below. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. Tags: bazaarvoice. It's not them.