Net-Savvy Executive

APRIL 26, 2011

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage). Pointing to information.

Eventful 93

Eventful Twitter Radian6 Back channel 93

Social Media Strategery

OCTOBER 8, 2015

Open dialogue gives way to back-channel alliance building. Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. This happened with websites, with social media , and it’s happening again with content marketing. We continue to make the same mistakes we did before.

Content 50

Content Marketing Collaboration Compete 50

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort.

Company 112

Company Retail iPad Google 112