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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. It occurs every day, but no one is going to talk about it.

B2B 189
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. It occurs every day, but no one is going to talk about it.

B2B 101
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Source: The International Telecommunications Union ). 58% of mobile consumers have used their smartphone for shopping while in a retail space. 41% of B2B buyers access content marketing through a smartphone. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).